TAILIEUCHUNG - Lecture The bar and beverage book (5th Edition): Chapter 3 - Costas Katsigris, Chris Thomas

Chapter 3 - Creating and maintaining a bar business. This chapter will help you: Develop an overall concept and tailor it to meet the needs and desires of a particular clientele; study the market, choose an appropriate location, and determine financial feasibility; plan an atmosphere and décor suitable to a concept and its intended clientele;. | © 2011 John Wiley and Sons, Inc. All Rights Reserved CHAPTER 3 CREATING AND MAINTAINING A BAR BUSINESS © 2011 John Wiley and Sons, Inc. All Rights Reserved © 2011 John Wiley and Sons, Inc. All Rights Reserved Develop an overall concept and tailor it to meet the needs and desires of a particular clientele. Study the market, choose an appropriate location, and determine financial feasibility. Plan an atmosphere and décor suitable to a concept and its intended clientele. Plan the efficient use of available space. Analyze the design and space needs of the bar itself. Weigh the pros and cons of hiring professional design consultants. Examine the major factors before investing in a specific location or building. THIS CHAPTER WILL HELP YOU TARGETING YOUR CLIENTELE Types of Customers Diners at restaurants where drinks are served. Drop-in customers who are on their way elsewhere. Meet-and-go customers. Entertainment seekers. Sports fans. Regular patrons. © 2011 John Wiley and Sons, Inc. All .

• Ẩm thực
• The bar and beverage book
• Manage the beverage option
• Serves beverages
• The beverage industry
• Bar business
• Bar equipment
• Dispensing beverages
• Business plan
• Whiskey rebellion
• Beverage service industry
• Responsible alcohol service
• Alcohol interactions
• Alcoholic beverages
• Distilled spirits
• Wine appreciation
• Types of wine
• Wine sales
• Tasting wines
• Craft beers
• Beer market
• Liquor supplies
• Carbonated mixes
• Developing drink recipes
• Mixing methods
• Martini manhattan family characteristics
• Sour family characteristics
• Employee management
• Staff positions
• Security positions
• Internet sales
• Direct shipments
• Planning for profit
• Budgeting for profit
• Registration requirements
• Credit restrictions