TAILIEUCHUNG - Lecture Strategic market management: Chapter 15 - David A. Aaker

Chapter 15 - Setting priorities for businesses and brands. This chapter presents the following content: The business portfolio, divestment or liquidation, the milk strategy, prioritizing and trimming the brand portfolio. | Chapter 15 – Setting Priorities for Businesses and Brands PPT 15- Setting Priorities for Businesses and Brands – The Exit, Milk, and Consolidate Options Chapter Fifteen Chapter 15 – Setting Priorities for Businesses and Brands PPT 15- Figure The Growth-Share Matrix Stars Problem Children Cash Cows Dogs Low High High Low R&D Market Growth Rate Competitive Position (Ratios of Share-to-Share of Largest Competitor) Chapter 15 – Setting Priorities for Businesses and Brands PPT 15- The Market Attractiveness-Business Position Matrix High Medium Low High Medium Low Invest/ Grow Selective Investment Harvest/ Divest Figure Market Attractiveness Business Position Strategic Market Management 7th Edition – David Aaker Chapter 15 – Setting Priorities for Businesses and Brands PPT 15- Evaluating Ability to Compete Organization Growth Share by Segment Customer Loyalty Margins Distribution Technology Skills Patents Marketing Flexibility Figure Chapter 15 – Setting .

• Quản trị kinh doanh
• Strategic market management
• Lecture Strategic market management
• Quản lý thị trường chiến lược
• Strategic analysis
• The business portfolio
• Competitor analysis
• Strategic groups
• Environmental analysis
• Strategic uncertainty
• Market analysis
• Submarket analysis
• Customer analysis
• Internal analysis
• Sustainable competitive advantage
• Business strategy challenges
• Strong brand relationship
• The customer’s sweet spot
• Energizing the business
• Leveraging the business
• The mirage of synergy
• Creating new businesses
• Managing category perceptions
• Global strategies
• Strategy structure