TAILIEUCHUNG - Lecture Strategic market management: Chapter 11 - David A. Aaker

Lecture Strategic market management: Chapter 11 - Energizing the business. This chapter presents the following content: innovating the offering, energizing the brand and marketing, increasing the usage of existing customers. | Chapter 11 - Energize the Business PPT 11- Energizing the Business Chapter Eleven Chapter 11 - Energize the Business PPT 11- Growth Strategies Energize the business (Chapter 10) Leverage the business (Chapter 11) Create a new business (Chapter 12) Go global (Chapter 13) Chapter 11 - Energize the Business PPT 11- Growth in Existing Product Markets Innovating the Offering Using Branded Differentiators Energizing the Brand & Marketing Using Branded Energizers Increasing the Usage of Existing Customers Chapter 11 - Energize the Business An actively managed, branded feature, ingredient or technology, service, or program that creates a meaningful, impactful point of differentiation for a branded offering over an extended period of time. Branded Differentiator Strategic Market Management 7th Edition – David Aaker Chapter 11 - Energize the Business PPT 11- Strategic Market Management 7th Edition – David Aaker Westin hotel chain created the Heavenly Bed in 1999 It was a .

• Quản trị kinh doanh
• Strategic market management
• Lecture Strategic market management
• Quản lý thị trường chiến lược
• Strategic analysis
• Energizing the business
• Competitor analysis
• Strategic groups
• Environmental analysis
• Strategic uncertainty
• Market analysis
• Submarket analysis
• Customer analysis
• Internal analysis
• Sustainable competitive advantage
• Business strategy challenges
• Strong brand relationship
• The customer’s sweet spot
• Leveraging the business
• The mirage of synergy
• Creating new businesses
• Managing category perceptions
• Global strategies
• The business portfolio
• Strategy structure