TAILIEUCHUNG - Lecture Communication research: Asking questions, finding answers (4/e): Chapter 15 - Joann Keyton

Chapter 15 - Designing qualitative research. After reading this chapter, you should be able to: Identify the role of the researcher in qualita-tive research designs and explain the poten-tial effects of different researcher roles on the research process; select and argue for an appropriate re-searcher role for a specific research project; develop a purpose statement and research question for a qualitative research project;. | Designing qualitative research Chapter 15 In qualitative research Researcher is primary data collection instrument Participation and observation are integrated Focuses on specific interactants in specific communication contexts and events Researcher skills Needs theoretical knowledge and social sensitivity Must be able to recognize his/her role in the research experience Must be able to think abstractly to make connections among data Forms of participant observation Complete participant Participant-as-observer Observer-as-participant Complete observer Committed membership Peripheral member Active member Complete member Researcher as interviewer Do you have the ability to move among these researcher roles? Identifying the research focus Is the research question personally interesting or compelling? Should be contextually bound Each project will result in a unique design solution Develop a purpose statement as road map Consider researcher’s flexibility to fit in Consulting the .

• PR - Truyền thông
• Communication research
• Quantitative communication research
• Qualitative communication research
• Lecture Communication research
• Designing qualitative research
• Quantitative research report
• Communication scholars
• Research questions
• Research process model
• Research process
• Research hypotheses
• Quantitative research hypotheses
• Planning research
• Research ethics
• Research objective
• Organizing resources
• Conceptualizing quantitative research
• Assessing hypotheses
• Quantitative research designs
• Posttest experimental design
• Qualitative research report
• Presenting the data
• Qualitative research
• Mutual simultaneous shaping
• Qualitative reports
• Scholarly research
• Methodological extremes
• Experimental design