TAILIEUCHUNG - Lecture Business research methods (11/e): Chapter 11 - Donald R. Cooper, Pamela S. Schindler

This chapter introduces the concept of measurement, the four scale types, the major sources of error and criteria for evaluating good measurement. After reading this chapter, you should understand: The distinction between measuring objects, properties, and indicants of properties; the similarities and differences between the four scale types used in measurement and when each is used; the four major sources of measurement error; the criteria for evaluating good measurement. | Chapter 11 Measurement McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved. This chapter introduces the concept of measurement, the four scale types, the major sources of error and criteria for evaluating good measurement. 11- Learning Objectives Understand . . . The distinction between measuring objects, properties, and indicants of properties. The similarities and differences between the four scale types used in measurement and when each is used. The four major sources of measurement error. The criteria for evaluating good measurement. 11- Measurements Will Vary Over Time “The only man who behaved sensibly was my tailor; he took my measurement anew every time he saw me, while all the rest went on with their old measurements and expected them to fit me.” George Bernard Shaw playwright and essayist This note relates to why we must understand the issues around measurement. Students can be asked to relate to their own jobs or .

• Quản trị kinh doanh
• Business research
• Business research methods
• Lecture Business research methods
• Essentials of research
• Characteristics of measurement
• Levels of measurement
• Ethics in business research
• Research revelation
• Ethical violations
• Research design
• Research guides decisions
• Business decision
• Research process
• Research revelations
• Research should reduce risk
• Analysis of data
• Business research process
• Business research design
• Questionnaire design
• Ebook Business research method
• Information systems
• Theory building
• The business research process
• Business decisions
• Business intelligence
• Language of research
• Extraneous variables
• Research question
• Secondary data sources
• Qualitative research
• Data sources
• Observation studies
• Research industry works
• Internal research sources
• Research design descriptors
• Research in business
• Thinking like a researcher
• The research process
• The research question through secondary
• Ebook Research methods for business students
• Research methods for business students
• Research methods business students
• The nature of business
• The structure of this book
• Building and clarify the research
• Designing the research
• Multivariate analysis
• Multivariate techniques
• Presenting insights
• Written reports
• Presentation techniques
• Experiments challenge perceptions
• Evaluation of experiments
• Modes of data collection
• Dilemma for surveys
• Measurement scales
• Scaling Process
• Measurement skepticism
• Question content