TAILIEUCHUNG - Lecture Business research methods (11/e): Chapter 2 - Donald R. Cooper, Pamela S. Schindler

This chapter explains the ethical issues faced by researchers. After studying this chapter you will be able to understand: What issues are covered in research ethics; the goal of “no harm” for all research activities and what constitutes no harm for participant, researcher, and research sponsor. | Chapter 2 Ethics in Business Research McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved. This chapter explains the ethical issues faced by researchers. Learning Objectives Understand . . . What issues are covered in research ethics. The goal of “no harm” for all research activities and what constitutes no harm for participant, researcher, and research sponsor. 2- Learning Objectives Understand . . . Differing ethical dilemmas and responsibilities of researchers, sponsors, and research assistants. Role of ethical codes of conduct in professional associations. 2- PulsePoint: Research Revelation 89 The percent of consumer PCs infected with spyware. 2- See the text Instructors Manual (downloadable from the text website) for ideas for using this research-generated statistic. Data Collectors Face Responsibilities “[Privacy pragmatists are] often willing to allow people to have access to, and to use, their personal .

• Quản trị kinh doanh
• Business research
• Business research methods
• Lecture Business research methods
• Essentials of research
• Ethics in business research
• Research revelation
• Ethical violations
• Research design
• Research guides decisions
• Business decision
• Research process
• Research revelations
• Research should reduce risk
• Analysis of data
• Business research process
• Business research design
• Questionnaire design
• Ebook Business research method
• Information systems
• Theory building
• The business research process
• Business decisions
• Business intelligence
• Language of research
• Extraneous variables
• Research question
• Secondary data sources
• Qualitative research
• Data sources
• Observation studies
• Research industry works
• Internal research sources
• Research design descriptors
• Research in business
• Thinking like a researcher
• The research process
• The research question through secondary
• Ebook Research methods for business students
• Research methods for business students
• Research methods business students
• The nature of business
• The structure of this book
• Building and clarify the research
• Designing the research
• Multivariate analysis
• Multivariate techniques
• Presenting insights
• Written reports
• Presentation techniques
• Experiments challenge perceptions
• Evaluation of experiments
• Modes of data collection
• Dilemma for surveys
• Characteristics of measurement
• Levels of measurement
• Measurement scales
• Scaling Process
• Measurement skepticism
• Question content