TAILIEUCHUNG - Lecture Lesikar's business communication: Connecting in a digital world (13/e): Chapter 4 - Kathryn Rentz, Paula Lentz

Chapter 4 - Constructing clear sentences and paragraphs. In this chapter, the following content will be discussed: Limit sentence content, economize on words, determine emphasis in sentence design, give the sentences unity, word sentences logically. | Chapter 4 Constructing Clear Sentences and Paragraphs © 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. Chapter Overview Limit sentence content Economize on words Determine emphasis in sentence design Give the sentences unity Word sentences logically Limit Sentence Content Many consumers have expressed dissatisfaction with the relatively high prices of the new Japanese cars, but this has not prevented large numbers of people from purchasing these cars and pushing sales higher than many automotive experts had forecast, thus firmly entrenching the Japanese cars in a large segment of the automobile market. DON’T Limit Sentence Content Many consumers have expressed dissatisfaction with the relatively high prices of the new Japanese cars. However, this has not

• PR - Truyền thông
• Business communication
• Business messages
• Fundamentals of report writing
• Limit sentence content
• Economize on words
• Sentence design
• Business communication design
• Lecture Business communication design
• Indirect communication strategies
• Direct communication strategies
• Indirect strategy
• Communicating internally
• Formal communication networks
• Informal communication networks
• Business of change
• Organizations change
• Communication conflicts
• Industrial communication
• Lecture Business and industrial communication
• Subordinate communication
• Communication activities
• Lecture Business communication
• Communication skills
• Business communication process
• Communication networks
• Oral communication
• Text based visuals
• Business writing design
• Writing process
• Business writing style
• Business of reports
• Organizing reports
• Informational reports
• Communication technology
• Technology influence
• Selecting appropriate words
• Avoid discriminatory wording
• Writing good news
• Neutral messages
• Writing bad news messages
• Writing persuasive messages
• Email sales messages
• Writing reports
• Conventional outline form
• Writing short reports
• Forms of short reports
• Communicating orally
• Using voice input
• Application documents
• Print résumé
• Creating effective messages
• Communication design
• Select channels
• Administrative communication
• Business communication environment
• Communication process
• Business environment
• Corporate culture