TAILIEUCHUNG - Tracking Facebook Adsin Google Analytics

Measure the impact of your Facebook Ads in your web analytics software. Learn how to use Google Analytics to track your ad’s performance so you can learn what’s working well for you. We’ll show you how to customize your ad’s URL and see the results in three easy steps. | facebook Tracking Facebook Ads in Google Analytics https business google-analytics facebook Tracking Facebook Ads in Google Analytics page 1 Tracking Facebook Ads in Google Analytics Measure the impact your Facebook Ads have on your business. Measure the impact of your Facebook Ads in your web analytics software. Learn how to use Google Analytics to track your ad s performance so you can learn what s working well for you. We ll show you how to customize your ad s URL and see the results in three easy steps. Benefits Increase Return on Investment Identify which audiences and creatives help your business and adjust the amount you spend to make your budget go further. Get Visibility Track visits from Facebook Ads in Google Analytics and understand how Facebook builds your business. facebook Tracking Facebook Ads in Google Analytics page 2 Adding a Google Analytics Tracker Build Your URL Use this link https analytics answer i033867 rd 2 and reference the tracking parameters shown right to create a custom URL with Google Analytics. Note that Google Analytics is case sensitive so utm_source facebook is different from utm_source Facebook Website URL Enter the URL of the web page that you re going to create an ad for. Campaign Source facebook Campaign Medium cpc cpm ocpm Campaign Term Type a descriptive term for your target audience Campaign Content Type the name of the individual ad here. Campaign Name Type the name of the Facebook ad campaign here. 3 Test Your URL Copy your URL and type it in your browser s window. It will take you to your landing page. Go to Google Analytics Traffic Sources Sources Campaign . You should see your click identified with your chosen campaign name. Note make sure to select today as your date 3 Track Your Performance Once you ve added the code and created a custom URL you can use Google Analytics the same way you use it to measure the performance of your website. Learn More Go to https .

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