TAILIEUCHUNG - Lecture Business communication: Developing leaders for a networked world: Chapter 12 - Peter W. Cardon

Chapter 12 - Research and planning for business reports. In this chapter, students will be able to understand: Explain how planning and conducting business research for reports impacts you credibility, create research objectives that are specific and achievable, explain principles of effective design for survey questions and choices,. | Chapter Twelve Research and Planning for Business Reports McGraw-Hill/Irwin Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved. Learning Objectives Explain how planning and conducting business research for reports impacts you credibility. Create research objectives that are specific and achievable. Explain principles of effective design for survey questions and choices. Develop charts and tables to concisely display data and accentuate key messages. Learning Objectives (cont.) Evaluate the usefulness of data sources for business research. Conduct secondary research to address a business problem. Evaluate research data, charts, and tables for fairness and effectiveness. Developing Your Ideas with Primary Research Primary research the analysis of data that you, people from your organization, or others under your direction have collected. Secondary research the analysis of data collected by others with no .

• Quản trị kinh doanh
• Business communication
• Networked world
• Interpersonal communication
• Business messages
• Business reports
• Planning for business reports
• Business communication design
• Lecture Business communication design
• Indirect communication strategies
• Direct communication strategies
• Indirect strategy
• Communicating internally
• Formal communication networks
• Informal communication networks
• Business of change
• Organizations change
• Communication conflicts
• Industrial communication
• Lecture Business and industrial communication
• Subordinate communication
• Communication activities
• Lecture Business communication
• Communication skills
• Business communication process
• Communication networks
• Oral communication
• Text based visuals
• Business writing design
• Writing process
• Business writing style
• Business of reports
• Organizing reports
• Informational reports
• Communication technology
• Technology influence
• Selecting appropriate words
• Avoid discriminatory wording
• Writing good news
• Neutral messages
• Writing bad news messages
• Writing persuasive messages
• Email sales messages
• Writing reports
• Conventional outline form
• Writing short reports
• Forms of short reports
• Communicating orally
• Using voice input
• Application documents
• Print résumé
• Creating effective messages
• Communication design
• Select channels
• Administrative communication
• Business communication environment
• Communication process
• Business environment
• Corporate culture