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Chapter 12 - Research and planning for business reports. In this chapter, students will be able to understand: Explain how planning and conducting business research for reports impacts you credibility, create research objectives that are specific and achievable, explain principles of effective design for survey questions and choices,. | Chapter Twelve Research and Planning for Business Reports McGraw-Hill/Irwin Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved. Learning Objectives LO12.1 Explain how planning and conducting business research for reports impacts you credibility. LO12.2 Create research objectives that are specific and achievable. LO12.3 Explain principles of effective design for survey questions and choices. LO12.4 Develop charts and tables to concisely display data and accentuate key messages. Learning Objectives (cont.) LO12.5 Evaluate the usefulness of data sources for business research. LO12.6 Conduct secondary research to address a business problem. LO12.7 Evaluate research data, charts, and tables for fairness and effectiveness. Developing Your Ideas with Primary Research Primary research the analysis of data that you, people from your organization, or others under your direction have collected. Secondary research the analysis of data collected by others with no . | Chapter Twelve Research and Planning for Business Reports McGraw-Hill/Irwin Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved. Learning Objectives LO12.1 Explain how planning and conducting business research for reports impacts you credibility. LO12.2 Create research objectives that are specific and achievable. LO12.3 Explain principles of effective design for survey questions and choices. LO12.4 Develop charts and tables to concisely display data and accentuate key messages. Learning Objectives (cont.) LO12.5 Evaluate the usefulness of data sources for business research. LO12.6 Conduct secondary research to address a business problem. LO12.7 Evaluate research data, charts, and tables for fairness and effectiveness. Developing Your Ideas with Primary Research Primary research the analysis of data that you, people from your organization, or others under your direction have collected. Secondary research the analysis of data collected by others with no direction from you or members of your organization. Creating Surveys Survey questions should be: simple to answer non-leading exhaustive and unambiguous limited to a single idea. Analyzing Your Data Learn as much as you can about forecasting and other forms of statistical and quantitative analysis Learn as much as you can about spreadsheet, database, and statistical software Analyzing Your Data Rely on others in your analysis Stay focused on your business problem and look for the big picture Creating Effective Charts Information sufficiency Charts should contain enough information for the reader to quickly and reasonably understand the ideas that are being displayed Creating Effective Charts Ease of processing By selecting only the necessary information and placing labels and data at appropriate places, you enable your reader to process the information quickly and efficiently Formatting Guidelines for Specific Chart Types Formatting Guidelines for Tables .
