TAILIEUCHUNG - Chapter 22: Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion

Not all issues can be regulated. A marketing or promotion action may be legal but not considered ethical. Marketers must make decisions regarding the appropriateness of their actions. Companies are scrutinized for their ethics Ethics: Moral principles and values Ethics: Moral principles and values that govern the actions of and that govern the actions of and individual or groupindividual or group | 22 Evaluating the Social Ethical and Economic Aspects of Advertising and Promotion McGraw-Hill Irwin 2004 The McGraw-Hill Companies Inc. All Rights Reserved. Advertising and Ethics Two Viewpoints Proponents Critics Advertising. Provides information Encourages a standard of living improvement Produces jobs Promotes competition Advertising. Creates needs and faults More propaganda than information Promotes materialism Ethics in Advertising Ethics Moral principles and values that govern the actions of and individual or group. Not all issues can be regulated A marketing or promotion action may be legal but not considered ethical Marketers must make decisions regarding the appropriateness of their actions Companies are scrutinized for their .

• Internet Marketing
• Price claims
• Testimonials
• Economic Effects
• Market Power
• value of advertising
• MARKETING POCKET
• Consumer Confidence
• International Trade
• Producer Price
• Personal Income
• Initial Claims
• Employment Situation
• Perceived advertising co
• Customer perceptions of advertising
• Brand awareness
• Perceived quality
• Brand associations
• Brand value
• Regulatory Aspects
• product value
• increase prices
• Economic Impact
• Impacts values
• Ethics of Advertising
• Government Regulates
• Executive Summary
• Automobile Pricing
• Practices and Impacts
• Relationship Between
• Mileage and Crash Costs
• Pricing Alternatives
• Self Interest
• CompleteInformation
• Free Market Economics
• Absence ofExternalities
• Build Value
• Brand Preference