TAILIEUCHUNG - THE MARKETING POCKETBOOK

Tham khảo sách 'the marketing pocketbook', tài chính - ngân hàng, tài chính doanh nghiệp phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | THE MARKETING POCKETBOOK By Neil Russell-Jones and Tony Fletcher Drawings by Phil Hailstone A very useful introduction for anyone who wants to understand marketing terminology . Alan Dunstan Director - Sales and Marketing Lloyds Abbey Life An excellent introduction to the tools and techniques of marketing . Graham Howe Group Finance Director Orange CONTENTS INTRODUCTION 1 Marketing and the Customer Value Proposition WHAT IS MARKETING 9 Marketing vs selling The 4 Ps product price place promotion key elements of marketing research strategy planning tactics holistic approach RESEARCHING 19 YOUR CUSTOMERS Identifying needs and wants desk field research research samples qualitative quantitative questions research analysis cost timing Q MARKET RESEARCH - 35 METHODS Telephone street face-to-face interviews written questionnaires product testing consumer panels observation focus groups DEVELOPING 47 A MARKETING STRATEGY Vision mission set-up steps SWOT market gap analysis developing new products services formulating strategy planning implementation UNDERSTANDING 67 THE MARKETING MIX The 4 Ps blending the mix the 4 Cs cost convenience communication customer needs wants MARKETING PLANNING 85 The 12 essential components of the marketing plan TACTICS 93 Advertising direct mail sales promotion PR promotional literature sales force telesales point of sale sponsorship etc BEING MARKET-LED IN PRACTICE 109 Internal marketing customer s perspective keeping customers customer dissatisfaction 80 20 rule using the plan getting .

• Tài chính doanh nghiệp
• MARKETING POCKET
• Consumer Confidence
• International Trade
• Producer Price
• Personal Income
• Initial Claims
• Employment Situation
• Economics Doctoral summary
• Job solutions for the agricultural laborers
• The urbanization progress
• The employment situation
• Agricultural laborers
• Small and medium enterprises
• Labor situation
• Labor qualification
• Labor discipline
• Clearly indicating
• Cross border migration
• Process and determinants
• Determinants of cross border migration
• Nepalese people to India