TAILIEUCHUNG - Richard Hollis Graphic Design A Concise History

When someone arrives at a web site, you have a limited amount of attention available. How much time that equates to is unknown. It depends on the competition, visitor's expectations, and how badly they need what your site offers. And when you only have a limited amount of attention, there is a limit to the number of signals you can convey. So aim to make every signal relevant, significant, and helpful . The more efficiently you can communicate what you have to get across, the more likely you are to keep your visitor's attention, and the greater your success. If you can increase sales, conversions, or brand. | Richard Hollis Graphic Design A Concise History Revised and expanded edition With over 800 illustrations 29 in colour Thames Hudson world c Contents Introduction 7 From Graphic Art to Design 1890 to 1914 1 The Art Poster 11 Two-Dimensional Design and Graphic Reproduction Information Design Bauhaus Typography Photography and Sequence Printing Technique and Dcsign Colour and Visual Clues Production and New Technology 17 2 The Beginnings of Design in Europe 25 3 War and Propaganda 1914 to the 1920s . 32 The Avant-Garde and the Origins of Modernism 1914 to 1940 4 Futurism and Italy I 37 5 Soviet Russia I 44 6 Germany I 52 7 The Netherlands I 68 National Tendencies until 1940 8 Switzerland I 76 9 France I 83 10 Britain I 89 The Designer and the Art Director 11 The United States in the 1930s I 97 12 War and Propaganda 1920s to 1945 I 104 13 The United States 1945 to the 1960s I 112 Variants of Modernism in Europe 14 Switzerland and Neue Graphỉk I 130 15 Italy and the Milanese Style I 138 16 France I 147 17 Northern Europe ị 155 Psychedelia Protest and New Techniques 18 The Late 1960s I 179 New Waves Electronic Technology 19 The 1970s and 1980s I 186 20 From 1990 to the New Millennium I 216 Bibliography and Sources I 224 Index I 229 Index Periodicals Those which have ceased publication arc shown in brackets Note Since the first edition of this book an encyclopaedia of 20th-century graphic design journals appeared in the first issue of Doi Dot Dot Leipzig spring 2000 A PGA Journal of Graphic Design New York . 4 7 and Industry London Art Direct ion California . 4 7 Jet meflersgraphiques Paris râđ 2 4 7 Lonjd on Communication Arts Cal i torn ỉa Com tn ante a lions Pa ris Der Druckspiegel Cologne Design Quarterly Cambridge Mass. ye London Gebrauchsgraphik M unich GraphiiDesign Ìokyo GraphisckeNachric ifen Berlin Idea Tokyo information Design Journal Reading Journal of Design p tstory Oxford j w Gra fi ii A lil a n jVewe Grạ ỉb Zurich Ớí7đi ơ London Pagina Milan Print New York

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