TAILIEUCHUNG - Factors of restricting the development of logistics financial services and solution

Logistics Finance has achieved good results in the theoretical study and practical application. However, more macro and micro factors restrict the de elopment of logistics financial services, credit system is incomplete, no uniform industry standard, the flaw of enterprise management system, the lack of innovativespirit and talent and other factors have become important factors constraining service development. | ORIENT A CADEMIC FOR UM Factors of Restricting the Development of Logistics Financial Services and Solution YANG Juan1 XU Huiying2 Research Academy Shanghai Maritime University Shanghai 201306 2. Zhejiang Normal University Zhejiang 321004 Abstract Logistics Finance has achieved good results in the theoretical study and practical application. However more macro and micro factors restrict the development of logistics financial services credit system is incomplete no uniform industry standard the flaw of enterprise management system the lack of innovative spirit and talent and other factors have become important factors constraining service development. Using game theory this article analyzes the game between the three subjects and put forward corresponding solutions from the macro and micro. In the case of market failure exists government third party logistics enterprises and social co-operative multi-joint break through the bottleneck making logistics financial services develop effectively and healthily. Keywords Logistics financial services game theory With the rapid economic development logistics in the national economy is playing an increasingly important role as the third source of profits in the economic development at present China s logistics market is in early stages of development there is great potential for modern logistics industry also is moving toward standardization large-scale and specialization. At the same time SMEs small and medium-sized enterprise and financial institutions are contradictory but complementary phenomenon the wish to take borrows less like credit not credit. Under this environment Logistics and Finance came into being. It is the establishment of a low-cost low risk high-efficiency systems to supply chain enterprises to obtain their own development while safeguarding the security of cash flow fast flow based on effective cooperation among SMEs third-party logistics companies and financial institutions

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