TAILIEUCHUNG - Beautiful Places: The Role of Perceived Aesthetic Beauty in Community Satisfaction

That cognition is situated implies that it is context-dependent. The claim that cognition is context-dependent is not controversial per se. Context can influence thought processes in a number of ways, accidentally or systemati- cally, without in any way being essential to or constitutive of these processes. However, TSC champions a strong notion of context-dependence, to the effect that individual cognitive processes and states of the mind involve entities in the agent’s surroundings essentially and actively (Clancey 1991). External entities that are recruited by the agent during on-going action will have a direct casual impact on the agent’s behaviour, and play. | Rot man School of Management UNIVERSITY OF TORONTO MARTIN Prosperity Beautiful Places The Role of Perceived Aesthetic Beauty in Community Satisfaction Working Paper Series Martin Prosperity Research Prepared by Richard Florida University of Toronto Charlotta Mellander Jonkoping International Business School Kevin Stolarick University of Toronto March 2009 REF. 2009-MPIWP-008 ABSTRACT Economists have argued that individuals choose locations that maximize their economic position and broad utility. Sociologists have found that social networks and social interactions shape our satisfaction with our communities. Research across various social science fields finds that beauty has a significant effect on various economic and social outcomes. Our research uses a large survey sample of individuals across US locations to examine the effects of beauty and aesthetics on community satisfaction. We test for these effects in light of other community-level factors such as economic security and employment opportunities the supply of public goods the ability for social exchange that is to meet people and make friends artistic and cultural opportunities and outdoor recreation as well as individual demographic characteristics such as gender age presence of children length of residence income and education levels and housing values. The findings confirm that perceived beauty or aesthetic character of a location has a positive and significant effect on perceived community satisfaction. It is one of the most significant factors alongside economic security good schools and the perceived capacity for social interaction. We also find community-level factors to be significantly more important than individual demographic characteristics in explaining community satisfaction. Keywords Community satisfaction Beauty Aesthetics Fit JEL R20 Z1 Martin Prosperity Institute REF. 2009-MPIWP-008 INTRODUCTION What are the factors that shape our satisfaction with our communities This is a question which .

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