TAILIEUCHUNG - Getting started with Facebook Marketing APIs

Tham khảo tài liệu 'getting started with facebook marketing apis', kinh doanh - tiếp thị, tiếp thị - bán hàng phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | facebook Getting started with Facebook Marketing APIs What s in this guide I. Facebook Marketing API Program overview p. 2 II. Facebook Marketing Solutions overview p. 5 III. Best practices for Marketing API partners p. 10 IV. Policy Explanation p. 12 V. Resources for developing with Marketing APIs p. 13 facebook 2 I. Facebook Marketing API Program overview ANSWER Q A QUESTION What is the Facebook Marketing API Program Facebook has deveveloped a set of Marketing APIs that allow developers to programmatically interact with Facebook Marketing Solutions such as Ads Pages or Insights. Developers can build tools for marketers to leverage Facebook Marketing Solutions at scale. Marketers can access these APIs directly to build in-house tools or they may engage tool developers who have built licensable tools. For example these tools can allow marketers to Create and manage large volumes of Facebook Marketplace Ads and Sponsored Stories campaigns Manage the content they want to publish to their Page via an external Content Management System Measure the value they re getting out of their investments on Facebook. Marketing APIs include 1. Ads API for building ad creation and management solutions 2. Insights API for building social analytics solutions and 3. Pages API for building Page management solutions. facebook 3 I. Facebook Marketing API Program overview cont. ANSWER Q A QUESTION Why does Facebook have a Marketing API program Facebook is a uniquely partner-oriented company. Facebook Platform invites external developers to build applications that create user and advertiser value beyond what Facebook currently offers. Although Facebook will continue to improve native applications like Pages and the Marketplace Ads system we only focus on core functionality that meets the needs of most users and marketers. Third-party partners create value by meeting the needs of more specific markets such as very large advertisers advertisers in specific verticals or communities with .

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