TAILIEUCHUNG - Crisis Management phần 7

HỌC TẬP ĐIỂM CHÍNH Nó đã can đảm cho Pepsi tổ chức thực hiện một thông báo công khai cho đến khi nó đã hoàn toàn sẵn sàng để làm điều đó. Nó cho thấy rất nhiều sự tự tin nội bộ trong sự an toàn của quá trình sản xuất của công ty. Và nó đã được đền đáp. | 54 CRISIS MANAGEMENT KEY LEARNING POINT It took guts for Pepsi to hold off making a public announcement until it was fully ready to do it. It showed a lot of internal confidence in the safety of the company s production process. And it paid off. The dip in sales of Diet Pepsi that had occurred during the syringe crisis was more than offset by the increase that took place in the months following the tampering incidents. JACK-IN-THE-BOX AND THE BAD MEAT This company operating fast food outlets principally in the Pacific north-west was shaken badly by an outbreak of food poisoning that came from hamburgers eaten by many of its customers during January 1993. There were a lot of sick stomachs some 800 of them. Included in that number were 3 deaths and 144 people who were admitted to hospital. One child died as a direct result of the bad meat. The first thing that the company did quite naturally was to stop selling hamburgers in the area from which the complaints had originated. Several days after the first reports of sickness had been received and as more came in the president of Jack-in-the-Box Robert Nugent appeared at a company news conference held in Seattle. He offered his hopes that everyone who had gotten sick from the hamburgers would recover and admitted that the problem lay in contaminated meat. The company tried to get ahead of the story with the admission that the meat was bad. But its contention that there was no fault on the part of Jack-in-the-Box was shaky from the start. One problem was that the company had been charged by the Washington State Health Department of being in violation of established safety and healthy-cooking procedures regardless of whether or not the meat was contaminated. It was the company s claim that a meat supplier provided the contaminated beef and that the State of Washington which had charged the company with violating its health regulations hadn t told Jack-in-the-Box about the recent changes in those state-established .

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