TAILIEUCHUNG - ad spend for ecasts 2006

Tham khảo tài liệu 'ad spend for ecasts 2006', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | PRESS RELEASE Embargoed until 0900 GMT Monday 4 December 2006 Online advertising to grow seven times faster than offline advertising in 2007 ZenithOptimedia forecasts global internet adspend to grow in 2007 while adspend in other media grows The internet s share of total adspend will increase from in 2006 to in 2009 and is headed for well over 10 The internet will overtake outdoor this year and radio in 2009 Global advertising expenditure by medium US million current prices Currency conversion at 2005 average rates 2005 2006 2007 2008 2009 Newspapers 119 178 123 460 127 125 131 179 135 228 Magazines 52 993 54 807 57 021 59 450 62 078 Television 151 187 160 391 167 149 176 671 184 502 Radio 34 348 35 443 36 543 37 821 39 548 Cinema 1 697 1 812 1 938 2 087 2 272 Outdoor 21 769 23 473 25 190 27 054 29 126 Internet 18 712 24 454 31 344 36 926 42 685 Total 399 883 423 839 446 310 471 189 495 438 Share of total adspend by medium 2005-2009 2005 2006 2007 2008 2009 Newspapers Magazines Television Radio Cinema Outdoor Internet ZenithOptimedia predicts that internet adspend will grow in 2007 while the rest of the market grows . The rise of the internet has been dramatic. It has taken only eleven years to overtake two long-established media cinema which it overtook in 1997 and outdoor which it overtook this year and by 2009 it will be larger than radio. 24 Percy Street London W1T 2BS Telephone 44 0 20 7961 1000 Fax 44 0 20 7961 1199 ZenithOptimedia Group Limited Registered in England no. 4244479 Registered office Pembroke Building Kensington Village Avonmore Road London W14 8DG Vat no. GB 707283633 There is still plenty of potential for growth in internet adspend. Internet penetration is peaking at about 70 in the most mature markets but is only 17 worldwide. Even in the .

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