TAILIEUCHUNG - Lecture The sports event management and marketing playbook (2nd Edition): Chapter 11 - Frank Supovitz

Accommodating and Managing Guests. In this chapter, the learning objectives are: Define virtual reality for meetings and events, understand the historic development of virtual events, identify the appropriate virtual event platforms for your special event,. | Accommodating and Managing Guests Sports Event Management and Marketing Playbook Play 11 Accommodating and Managing Guests: Overview Effectively selling tickets to a sports event requires a well thought out sales and marketing strategy There are two approaches – reducing inventory and “papering the house” – to help reduce financial and reputational losses if ticket sales are slower than expected Accommodating and Managing Guests: Overview Strong guest management demands organizers to constantly monitor and manage the needs of guests Carefully evaluate the hotels being considered as host and headquarter properties and be mindful of contractual obligations of both parties Key Terms Seat kills Ticket brokers Papering the house Conflict seats Selling Tickets Tickets are monetary instruments Only print tickets once they are accounted for by guests Remove all hospitality and complimentary tickets from the lot to be sold Be sure to also eliminate “seat kills” – tickets for seats obstructed

• Quản trị kinh doanh
• Sports event management
• Marketing playbook
• Sporting event plan
• Strategic sports event management
• Marketing planning