TAILIEUCHUNG - Lecture The sports event management and marketing playbook (2nd Edition): Chapter 6 - Frank Supovitz

Understanding the Sports Event–Sponsor Relationship. In this chapter, the learning objectives are: Recognize and use the five phases of the modern event planning process; identify the strengths, weaknesses, opportunities, and threats of your event; create an accurate blueprint for your event; conduct a comprehensive needs assessment;. | Understanding the Sports Event-Sponsorship Relationship Sports Event Management and Marketing Playbook Play 6 Understanding the Sports Event-Sponsorship Relationship: Overview Corporate sponsor relationships are the most sought-after, competitive, and essential partnerships in the business of sport event management The benefits are mutual: lifeblood revenue for events and powerful associative, engaging marketing for brands Highly integrated brands can leverage the strong emotions of fans at sports events Understanding the Sports Event-Sponsorship Relationship: Overview Both parties should expect returns that outperform a simple cash-for-product transaction The benefits of each sponsor relationship will vary greatly based on the type of event, corporation, and expectations of each Key Terms Sponsorship Exposure Cost per thousand (CPM) Value-in-kind (VIK) Activation Sponsorship Sponsor-event relationships can manifest in any number of ways, including: Signage at events Event branding .

• Quản trị kinh doanh
• Sports event management
• Marketing playbook
• Sporting event plan
• Strategic sports event management
• Marketing planning