TAILIEUCHUNG - Lecture The sports event management and marketing playbook (2nd Edition): Chapter 3 - Frank Supovitz

Understand and appreciate the importance of economic, social, cultural, political, and environmental sustainability for planned events; recognize and understand the economic, social, political, cultural, and environmental changes that are affecting the global events industry; identify and benefit from the demographic changes affecting the global event industry;. | Identifying Revenue Streams Sports Event Management and Marketing Playbook Play 3 Identifying Revenue Streams: Overview Sports event revenue streams come from many sources, depending on the type of event Revenue objectives will vary; detailed event planning will identify bottom line needs Event budget provides an outline of expected costs and provides guidance in planning As with expenses, flexibility to changes in the plan and budget is key Key Terms Net income Gross potential Value-in-kind (VIK) Price schedule Per cap Spoilage Budget Forecast Typical Sports Event Revenue Streams Ticket sales Sponsorship and advertising Merchandise Concessions/food and beverage Broadcasting Participation fees Grants and donations Ticket Sales The lifeblood of most top sports events Ticket sales affect the potential of many other revenue streams (., concessions and sponsorship) Calculating gross potential provides a reasonable estimate of ticketing revenue Effective ticketing pricing will .

• Quản trị kinh doanh
• Sports event management
• Marketing playbook
• Sporting event plan
• Strategic sports event management
• Marketing planning