TAILIEUCHUNG - Lecture The sports event management and marketing playbook (2nd Edition): Chapter 8 - Frank Supovitz

Maximizing and Servicing the Media Partnership. In this chapter, the learning objectives are: Develop and implement the design for your event, develop appropriate resources, coordinate catering operations, use trends in event catering,. | Maximizing and Servicing The Media Partnership Sports Event Management and Marketing Playbook Play 8 Maximizing and Servicing the Media Partnership: Overview The media, in all of its many forms – newspapers, magazines, television, websites, blogs, social media – represent an important partner for sports events Media outlets are typically divided into two sections: editorial, sales and marketing The two sides have differing desires and needs from a partnership with a sports event Maximizing and Servicing the Media Partnership: Overview Delivering the announcement via press conference and social media is an important first step in the campaign for attention The strength of the media partnership and the media marketing strategies implemented will affect the event’s ticket sales, attendance, sponsorship revenue, and overall success Key Terms Editorial Press release Social media Accreditation Two Sides of Media: Editorial vs. Sales and Marketing The editorial half is responsible for .

• Quản trị kinh doanh
• Sports event management
• Marketing playbook
• Sporting event plan
• Strategic sports event management
• Marketing planning