TAILIEUCHUNG - Lecture The sports event management and marketing playbook (2nd Edition): Chapter 7 - Frank Supovitz

Teaming with Sponsors. In this chapter, the learning objectives are: Understand basic event planning financial and accounting terminology, maintain event financial records, understand and interpret the event balance sheet and income statement,. | Teaming with Sponsors Sports Event Management and Marketing Playbook Play 7 Teaming with Sponsors: Overview Organizers must spend time researching the best sponsor fits for his/her event The right sponsor program must present value to the prospective sponsor and meet budgetary expectations of the event Teaming with Sponsors: Overview Two basic varieties of sponsor benefits: Those that generate expenses against the event budget Those that do not require additional out-of-pocket expenses Be sure to account for “cost of goods sold” when budgeting for sponsorship Key Terms Development costs Fulfillment costs Sponsorship scaling Return on investment (ROI) Development and Fulfillment Costs Among the most overlooked calculations by event organizers during the budgeting process Development costs do not provide any value to the sponsor and should be factored in as “cost of goods sold” for the organizer Fulfillment costs represent the actual out-of-pocket expenses that an event organizer will

• Quản trị kinh doanh
• Sports event management
• Marketing playbook
• Sporting event plan
• Strategic sports event management
• Marketing planning