TAILIEUCHUNG - Lecture The sports event management and marketing playbook (2nd Edition): Chapter 4 - Frank Supovitz

Soliciting and Selecting Host Cities and Venues. After completing this chapter, students will be able to: Identify management considerations surrounding the selection and procurement of furniture, fixtures and equipment; outline the general procedures used when purchasing furniture, fixtures, and equipment; describe the major selection factors for furniture, fixtures, and equipment;. | Soliciting and Selecting Host Cities and Venues Sports Event Management and Marketing Playbook Play 4 Soliciting and Selecting Host Cities and Venues: Overview There are a multitude of factors that must be evaluated when identifying a host city for an event All parties must develop an understanding of each other’s wants and needs A request for proposal (RFP) is an essential piece in the process of finding the right host for an event High profit margins and low expenses are typically the most prominent issues for event organizers and host cities Key Terms Convention and visitors bureau (CVB) Room nights Economic impact Request for proposal (RFP) Local organizing committee (LOC) Sponsor exclusivity What Host Cities Really Want From Sports Events Economic impact Room nights Political motives Exposure Promotion of city Common Reasons Why Communities Host Sports Events Generate hotel room occupancy Stimulate the local economy (., generate economic impact) Generate tax revenues .

• Quản trị kinh doanh
• Sports event management
• Marketing playbook
• Sporting event plan
• Strategic sports event management
• Marketing planning