TAILIEUCHUNG - Lecture Resorts: Management and operation (3rd Edition): Chapter 11 - Robert Christie Mill

Chapter 11 - Resort operations: The importance of retail. After completing this chapter, students will be able to: Illustrate the process of managing inventory and storage facilities, generate a stock requisition and describe its use, list important storage-management practices that small hospitality operators should follow. | THE IMPORTANCE OF RETAIL Copyright © 2012 John Wiley & Sons, Inc. Photograph Courtesy of SuperStock Learning Objectives Identify the various motivations for tourist shopping and how they can be met. Describe the role of shopping and retail in a resort operation. Illustrate the impact on sales productivity of: Layout and design Merchandising Customer segments Copyright © 2012 John Wiley & Sons, Inc. Identify the various motivations for tourist shopping and how they can be met. Shopping Motivations: Nostalgia – souvenirs are reminders of the places people have traveled. Prestige – buying local art allows tourists to show appreciation for local workmanship and add to their personal collections Copyright © 2012 John Wiley & Sons, Inc. Shopping Motivations (cont.) Functionality – convenience and price of items may vary depending on vacation destination Gifts – tourists buy gifts for family and friends Altruistic reasons – tourists may buy items that benefit people and/or places at the .

• Du lịch
• Resorts management
• Resorts operation
• Structure of resorts
• Types of resorts
• Hotel management
• Hospitality industry
• Beach resorts
• Eco resorts: Planning and design for the tropics
• The resort’s climatic performance
• Eco friendly resorts
• Waste management
• Acoustic environment control