TAILIEUCHUNG - Lecture Resorts: Management and operation (3rd Edition): Chapter 10 - Robert Christie Mill

Chapter 10 - Resort operation: The importance of guest activities. After completing this chapter, students will be able to: Identify the major objective of a payment policy, critique the costs of paying sooner than necessary and of paying too late, compare and contract the bill-paying procedures that can be employed by hospitality operators. | RESORT OPERATIONS: THE IMPORTANCE OF GUEST ACTIVITIES Copyright © 2012 John Wiley & Sons, Inc. Photograph Courtesy of SuperStock Learning Objectives Explain the guest activity programming model and its significance to successful resort operation. Explain how knowledge of cultural differences and individual needs can be used by resort managers to design guest activities. Identify how cluster or activity analysis can help meet the objectives of a guest activity program. Describe the steps required to effectively plan a guest activity program. Identify the approaches and measuring instruments used in evaluating the effectiveness of guest activity programs. Copyright © 2012 John Wiley & Sons, Inc. Explain the guest activity programming model and its significance to successful resort operation. Successful guest activity programs should be enjoyable, freely chosen, and benefit the individual emotionally, socially, physically, cognitively, and spiritually. Copyright © 2012 John Wiley & Sons,

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