TAILIEUCHUNG - Lecture Resorts: Management and operation (3rd Edition): Chapter 9 - Robert Christie Mill

Chapter 9 - The uniqueness of timeshare resort operations. After completing this chapter, students will be able to: Explain how purchase prices influence buyers, describe how suppliers determine their purchase prices, identify methods buyers employ to reduce purchase prices,. | THE UNIQUENESS OF TIMESHARE RESORT OPERATIONS Copyright © 2012 John Wiley & Sons, Inc. Photograph Courtesy of SuperStock Learning Objectives Explain the major differences in the way traditional resorts/hotels and condominiums operate with respect to the role of: Guest/Owner Characteristics Marketing Reservations The Front Office Housekeeping Maintenance and Engineering Accounting and Finance Guest/Owner Characteristics The target market for timeshare ownership is the growing masses of middle-aged baby boomers who want the advantages of owning a resort property without the headaches. People purchase timeshares for one or more of four reasons: Flexibility over when, where, and how they vacation. Economics—Owners report they save money over the long term. Certainty about the availability and quality of popular resorts. Safety and secure environments for family vacations. Copyright © 2012 John Wiley & Sons, Inc. Guest/Owner Characteristics (cont.) Owners give three reasons as to why they

• Du lịch
• Resorts management
• Resorts operation
• Structure of resorts
• Types of resorts
• Hotel management
• Hospitality industry
• Beach resorts
• Eco resorts: Planning and design for the tropics
• The resort’s climatic performance
• Eco friendly resorts
• Waste management
• Acoustic environment control