TAILIEUCHUNG - Lecture International business: Competing in the global marketplace (9e): Chapter 4 - Charles W. L. Hill

In this chapter, you will learn to: Explain what is meant by the culture of a society, identify the forces that lead to differences in social culture, identify the business and economic implications of differences in culture, recognize how differences in social culture influence values in the workplace, demonstrate an appreciation for the economic and business implications of cultural change. | International Business 9e By Charles . Hill McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 4 Differences in Culture How Do Cultural Differences Affect International Business? Understanding and adapting to the local cultural is important international companies cross-cultural literacy - an understanding of how cultural differences across and within nations can affect the way in which business is practiced A relationship may exist between culture and the costs of doing business in a country or region MNEs can be agents of cultural change What Is Culture? Culture - a system of values and norms that are shared among a group of people and that when taken together constitute a design for living where values are abstract ideas about what a group believes to be good, right, and desirable norms are the social rules and guidelines that prescribe appropriate behavior in particular situations Society - a group of people who share a common set of values and norms LO 1: Explain what is meant by the culture of a society. How Are Culture, Society, And The Nation-State Related? The relationship between a society and a nation state is not strictly one-to-one Nation-states are political creations can contain one or more cultures A culture can embrace several nations the values and norms of a culture evolve over time What Determines Culture? Determinants of Culture LO2: Identify the forces that lead to differences in social culture. What Is A Social Structure? Social structure - a society’s basic social organization A group is an association of two or more people who have a shared sense of identity and who interact with each other in structured ways on the basis of a common set of expectations about each other’s behavior individuals are involved in families, work groups, social groups, recreational groups, etc. What Is Social Stratification? All societies are stratified on a hierarchical basis into social categories, or social .

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