TAILIEUCHUNG - Lecture Business and administrative communication (11th edition): Chapter 1 - Kitty O. Locker, Donna S. Kienzler

Chapter 1 - Succeeding in business communication. After studying this chapter, you will know: What the benefits of good communication are, why students need to be able to communicate well, what the costs of communication are, what the costs of poor communication are, what the basic criteria for effective messages are, what role conventions play in business communication, how to solve business communication problems. | Chapter 1 Succeeding in Business Communication Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Chapter Learning Objectives LO 1-1 What the benefits of good communication are LO 1-2 Why students need to be able to communicate well LO 1-3 What the costs of communication are LO 1-4 What the costs of poor communication are LO 1-5 What the basic criteria for effective messages are LO 1-6 What role conventions play in business communication LO 1-7 How to solve business communication problems Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Forms of Communication Verbal Face-to-face Phone conversations Informal meetings Presentations Text messages Nonverbal Computer graphics Company logos Smiles Size of an office Location of people at meetings Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Communication Purposes Business communication has three purposes To inform To request or .

• PR - Truyền thông
• Administrative communication
• Business communication
• Business communication environment
• Communication process
• Effective messages
• Analysis questions
• Business and administrative communication
• Navigating the business communication environment
• Designing documents
• Building goodwill
• Analyze individuals
• Analyze organizations
• Negative situations
• Business environment
• Corporate culture
• Composing activities
• Designing documents
• Page design guidelines
• Communicating across cultures
• Intercultural communicator
• Team interactions
• Team leadership
• Sharing informative
• Positive messages
• Communicating across cultures