TAILIEUCHUNG - Lecture Marketing research essentials (9th Edition): Chapter 4 - McDaniel, Gates

Chapter 4 - Qualitative research. What is qualitative research, and what are the advantages and disadvantages? Why are focus groups so popular, and what are the trends in focus group research? What other qualitative tools are available to marketing researchers? These are the areas that will be covered in chapter 4. | 4-1 Chapter Four 4-2 Qualitative: Research whose findings are not subject to quantification or quantitative analysis. Its research conclusions are not based on precisely, measurable statistics but on more subjective observations and analysis. Quantitative: Research that uses mathematical analysis. Typically research analysis is done using measurable and numeric standards. The Nature of Qualitative Research Key Terms & Definitions The professor might want to point out that qualitative is more for depth and not breadth, and quantitative is just the opposite. 4-3 Qualitative vs. Qualitative Research Key Terms & Definitions 4-4 1. Attitudinal, perceptual, and belief differences revealed during qualitative research might not be easily measured. Quantitative research will more precisely measure these differences. 2. Qualitative research is often not statistically representative of the general population. Although qualitative results might give you a good idea about the population, they

• Marketing - Bán hàng
• Qualitative research
• Quantitative research
• Marketing research essentials
• Marketing research
• Nghiên cứu thị trường
• Management decision making
• Designing qualitative research
• Communication research
• Lecture Communication research
• Research process
• Qualitative methodologies
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• Quantitative communication research
• Qualitative communication research
• Qualitative research report
• Qualitative reports
• Methods in psychology
• Innovating qualitative research methods
• Qualitative methods
• Psychological imagination
• Essentials of nursing research
• Nursing research
• Qualitative data
• Data collection
• Qualitative designs
• Mutual simultaneous shaping
• Assessing research questions
• Research objective
• Writing style
• Supporting conclusions
• Presenting the data
• Systematic reviews
• Qualitative studies
• Analysis of qualitative data
• Inductive analysis
• Credibility in qualitative research
• Lecture Marketing research
• Marketing environment
• Internet focus groups
• Analyzing qualitative data
• Categorizing data
• Analytical method
• Practical research
• Final research report
• Qualitative research methods
• Historical research
• Field interviewing
• Interview process
• Collection methods
• Selecting the sample
• Packaged information
• Qualitative research techniques
• Educational science
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• Research role
• Data collection methods
• Qualitative research paradigms
• Quantitative analysis of qualitative data
• Using voyant tools
• Investigate the sales marketing interface
• The Sales Marketing Interface
• Qualitative data visualisation
• Qualitative marketing research
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