TAILIEUCHUNG - Lecture Communication research - Chapter 14: Designing qualitative research

The learning objectives for this chapter include: Explain how qualitative research differs from quantitative research, identify the role of the researcher and explain its potential effects on the research process, read the research report and identify the focus or objective of the project, | Chapter 14 Designing Qualitative Research Variety of methodologies Researcher is primary data collection instrument Participation and observation are integrated Focuses on specific interactants in specific communication contexts and events Copyright c 2001 The McGraw-Hill Companies, Inc. Researcher’s Role in Qualitative Methodologies Role of researcher is integrated within the context of individuals being observed In the research context for extended periods of time Observes the communication firsthand Copyright c 2001 The McGraw-Hill Companies, Inc. Forms of Participant Observation Complete participant Participant-as-observer Observer-as-participant Complete observer Copyright c 2001 The McGraw-Hill Companies, Inc. Intimate Role of the Researcher Observation is theory-laden Researcher may develop social and emotional relationships Researcher may find it difficult to distance him/herself to draw conclusions Researcher may be overinfluenced by first impressions .

• PR - Truyền thông
• Designing qualitative research
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• Lecture Communication research
• Research process
• Qualitative methodologies
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• Quantitative communication research
• Qualitative communication research
• Research objective
• Marketing research
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• Communicating marketing research findings
• Basic data analysis
• Quantitative research
• Qualitative data analysis
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• Quantitative research report
• Sound research design
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• Research and development a set of multiple choice questions
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• Research process model
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• Planning research
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• Control Commission
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• Organizing resources
• Conceptualizing quantitative research
• Assessing hypotheses
• Quantitative research designs
• Posttest experimental design
• Qualitative research report
• Presenting the data
• Communication scholars
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• Mutual simultaneous shaping
• Qualitative reports
• Scholarly research
• Methodological extremes
• Experimental design