TAILIEUCHUNG - Lecture Communication research: Asking questions, finding answers (4/e): Chapter 18 - Joann Keyton

Chapter 18 - Reading and writing the qualitative research report. After reading this chapter, you should be able to: Select the writing style for your qualitative report, decide whose voice will be the primary storyteller, identify the core ideas you want to present, write a description about how the data were collected, make decisions about revealing the identity of participants. | Reading and writing the qualitative research report Chapter 18 A qualitative study is not complete until the research report is written Researcher analyzes data and writes the analysis in back-and-forth reflective steps Writing the report is part of developing the interpretation of the data Characteristics of qualitative reports Author is a guide Helping the reader move through unfamiliar interaction Helping the reader see familiar interaction in a new way Does description and analysis increase readers’ understanding of how people communicate? Representing qualitative research Parts of the qualitative report Introduction Literature review Description of data collection and analytical techniques Report of the interpretation and analyses Implications of findings Future research Beginning the research report Introductory premise to frame what follows Provide explanations Why researcher was in this particular setting Why this setting is important or interesting Begin with dramatic quote .

• PR - Truyền thông
• Communication research
• Quantitative communication research
• Qualitative communication research
• Lecture Communication research
• Qualitative research report
• Qualitative reports
• Quantitative research report
• Communication scholars
• Research questions
• Research process model
• Research process
• Research hypotheses
• Quantitative research hypotheses
• Planning research
• Research ethics
• Designing qualitative research
• Research objective
• Organizing resources
• Conceptualizing quantitative research
• Assessing hypotheses
• Quantitative research designs
• Posttest experimental design
• Presenting the data
• Qualitative research
• Mutual simultaneous shaping
• Scholarly research
• Methodological extremes
• Experimental design