TAILIEUCHUNG - Lecture Communication research: Asking questions, finding answers: Chapter 15 - Joann Keyton

After reading this chapter, you should be able to: Describe qualitative research and its assumptions, identify examples of qualitative research, explain inductive analysis, explain the qualitative research model, describe issues of credibility that must be addressed in qualitative research,. | Chapter 15 Qualitative Methods Researcher using qualitative methods needs theoretical and social sensitivity Balance what is being observed with what is known Recognize subjective role of the researcher Think abstractly and make connections among data collected Copyright c 2001 The McGraw-Hill Companies, Inc. Field Interviewing Method for discovering how people Think and feel about their communication practices Order and assess their world Semidirected conversation Goal is to uncover participant's point of view More than just asking questions to get answers Interviews can be formal, informal, or both Copyright c 2001 The McGraw-Hill Companies, Inc. The Interview Process Conceptualize the interview study Review the topical and interview literature Develop the purpose of your study Develop research questions to guide your study Design the interview Decide how to find and select respondents Determine how many respondents are needed Generally enough when interviews are producing .

• PR - Truyền thông
• Communication research
• Quantitative communication research
• Qualitative communication research
• Lecture Communication research
• Qualitative research
• Mutual simultaneous shaping
• Quantitative research report
• Communication scholars
• Research questions
• Research process model
• Research process
• Research hypotheses
• Quantitative research hypotheses
• Planning research
• Research ethics
• Designing qualitative research
• Research objective
• Organizing resources
• Conceptualizing quantitative research
• Assessing hypotheses
• Quantitative research designs
• Posttest experimental design
• Qualitative research report
• Presenting the data
• Qualitative reports
• Scholarly research
• Methodological extremes
• Experimental design