TAILIEUCHUNG - Lecture Introduction to business - Lecture 11: The business of managing

The following will be discussed in this chapter: Who are managers? Planning - types of strategy, reasons for goals, kinds of goals, formulating strategy, planning levels, other forms or levels of planning. | Lecture 11 Part Two: The Business Of Managing Managing the Business Of Managing Organizing the Business Enterprise Managing Human Resources & Labor Relations Motivating, Satisfying, and Leading Employees Who Are Managers? All Organizations Require Effective Managers Big organization or small All Managers Perform The Same Basic Functions Plan Organize Direct Control Planning- Types of Strategy Goal: objective that a business hopes to achieve Blue print to achieve the goal is a strategy Broad plans for implementing the decisions made for achieving the goals Planning- Types of Strategy Corporate Overall attitude towards growth and the way the business will be managed Business/Competitive Level of business unit focuses on improving competitive position Functional Manager is specific areas decide how best to achieve goals by being productive Reasons For Goals Direction/Guidance Less chances of error Resource Allocation More resources to new projects or growing projects Define Corporate Culture Assess Performance Kinds Of Goals Mission Statement – Why Organization Exists & How It Will Operate Long-Term = 5 Years + Intermediate = 1 - 5 Years Short-Term = Less Than 1 Year Kinds Of Goals Mission Statement – Why Organization Exists & How It Will Operate Example: Unilever We help people around the world meet everyday needs for nutrition, hygiene and wellbeing, with brands that help people look good, feel good and get more out of life. Strategy Formulation Formulating Strategy Define & Set Organization’s Goals Strategic Goals Long term Derived Strengths Weaknesses Opportunities Threats Environmental Analysis Organizational Analysis Matching Organization With Environment Take risk or behaves conservatively Formulating Strategy Environmental Analysis Organizational Analysis Matching Organization With Environment Take risk or behaves conservatively Analysis Environmental Analysis Organizational Analysis Planning Levels Operational Tactical Strategic Planning Levels Strategic plan

• Thương mại điện tử
• Introduction to business
• Business systems
• Environment of business
• Business enterprise
• Business essentials
• Managing human resources
• Labor relations
• International business
• International business management
• Business environment
• Technological environment
• Conducting business ethically
• Business plan
• Financing small business
• Lecture Introduction to Business
• Bài giảng Nhập môn kinh doanh
• Business introduction
• Causes of failure in business
• Reasons for success in business
• Advantage of joint venture
• Managing human resource
• Risk management
• Small business industries
• Contemporary global economy
• Decision making hierarchy
• Informal organization
• Certificate in Business Management
• Ebook Certificate in Business Management
• Business activities
• Structures of business
• Structures of organisations
• Market economy
• Analyzing transactions
• Social responsibility
• Unfair pricing
• Marketing processes
• Consumer behavior
• Target marketing
• Marketing research
• Organizational markets
• Management process
• Pricing products
• Distributing products
• Leading employees
• Psychological contract