TAILIEUCHUNG - Lecture Business and administrative communication (11/e): Chapter 19 - Kitty O. Locker, Donna S. Kienzler

Chapter 19 - Making oral presentations. In this chapter, students will be able to understand: Identify purposes of presentations, plan strategy for presentations, organize effective presentations, plan visuals for presentations, deliver effective presentations, handle questions during presentations. | Chapter 19 Making Oral Presentations Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Chapter 19 Learning Objectives LO 19-1 Identify purposes of presentations LO 19-2 Plan strategy for presentations LO 19-3 Organize effective presentations LO 19-4 Plan visuals for presentations LO 19-5 Deliver effective presentations LO 19-6 Handle questions during presentations Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Purposes in Oral Presentation Guides choice of strategy and content Informative—inform or teach audience Persuasive—motivate audience to act or believe Goodwill—entertain and validate audience Make purpose as specific as possible Not introduction Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Planning Presentation Strategy Simplify details, visuals, words, and sentences Make it simpler than written message to same audience Analyze audience as you do for written .

• PR - Truyền thông
• Administrative communication
• Business communication
• Business communication environment
• Making oral presentations
• Plan strategy for presentations
• Business and administrative communication
• Navigating the business communication environment
• Designing documents
• Building goodwill
• Communication process
• Effective messages
• Analysis questions
• Analyze individuals
• Analyze organizations
• Negative situations
• Business environment
• Corporate culture
• Composing activities
• Designing documents
• Page design guidelines
• Communicating across cultures
• Intercultural communicator
• Team interactions
• Team leadership
• Sharing informative
• Positive messages
• Communicating across cultures