TAILIEUCHUNG - Lecture Business and administrative communication (11/e): Chapter 15 - Kitty O. Locker, Donna S. Kienzler

Chapter 15 - Researching proposals and reports. After studying this chapter, you will know: Recognize varieties of reports, define report problems, employ various research strategies, use and document sources. | Chapter 15 Researching Proposals and Reports Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Steps in Report Writing Define the problem Gather necessary data Analyze the data Organize the information Write the report Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Formal vs. Informal Reports Formal reports contain formal elements: Title page Transmittal Table of contents List of illustrations Informal reports may be memos, letters, e-mail, sales figures, etc. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Report Classifications Information reports collect data for reader Sales reports Quarterly reports Analytical reports interpret data but do not recommend action Annual reports Audit reports Make-good or pay-back reports Recommendation reports recommend action or a solution Feasibility reports Justification reports Problem-solving reports Multimedia Lecture Support .

• PR - Truyền thông
• Administrative communication
• Business communication
• Business communication environment
• Researching proposals
• Informal reports
• Business and administrative communication
• Navigating the business communication environment
• Designing documents
• Building goodwill
• Communication process
• Effective messages
• Analysis questions
• Analyze individuals
• Analyze organizations
• Negative situations
• Business environment
• Corporate culture
• Composing activities
• Designing documents
• Page design guidelines
• Communicating across cultures
• Intercultural communicator
• Team interactions
• Team leadership
• Sharing informative
• Positive messages
• Communicating across cultures