TAILIEUCHUNG - Lecture Communication research: Asking questions, finding answers (2/e): Chapter 15 - Joann Keyton

Chapter 15 - Qualitative methods of data collection. After reading this chapter, you should be able to: Identify the role of the researcher in qualitative research designs and explain the potential effects of different researcher roles on the research process; select, and argue for, an appropriate researcher role for a specific research project; develop a purpose statement and research question for a qualitative research project;. | Chapter 15 Qualitative Methods of Data Collection Researcher using qualitative methods needs theoretical and social sensitivity Balance what is being observed with what is known Recognize subjective role of the researcher Think abstractly and make connections among data collected Field Interviewing Method for discovering how people Think and feel about their communication practices Order and assess their world Semidirected conversation Goal is to uncover participant's point of view More than just asking questions to get answers Interviews can be formal, informal, or both Electronic Interviewing Interviewing via email, website, or fax Advantages Low cost Can reach geographically dispersed participants Disadvantages Difficult to develop rapport Creates fictional social reality Can’t check nonverbals May take longer The Interview Process Conceptualize the interview study Review the topical and interview literature Develop the purpose of your study Develop research questions .

• PR - Truyền thông
• Communication research
• Lecture Communication research
• Quantitative communication research
• Qualitative communication research
• Qualitative methods
• Data collection
• Quantitative research report
• Communication scholars
• Research questions
• Research process model
• Research process
• Research hypotheses
• Quantitative research hypotheses
• Planning research
• Research ethics
• Designing qualitative research
• Research objective
• Organizing resources
• Conceptualizing quantitative research
• Assessing hypotheses
• Quantitative research designs
• Posttest experimental design
• Qualitative research report
• Presenting the data
• Qualitative research
• Mutual simultaneous shaping
• Qualitative reports
• Scholarly research
• Methodological extremes
• Experimental design