TAILIEUCHUNG - Lecture Marketing: The core (5/e): Chapter 13 – Kerin, Hartley, Rudelius

Chapter 13: Retailing and wholesaling. In this chapter, you learned to: Identify retailers in terms of the utilities they provide, explain the alternative ways to classify retail outlets, describe the many methods of nonstore retailing, specify the retailing mix actions used to implement a retailing strategy, explain changes in retailing with the wheel of retailing and the retail life cycle concepts, describe the types of firms that perform wholesaling activities and their functions. | McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. LO1 Identify retailers in terms of the utilities they provide. Explain the alternative ways to classify retail outlets. LO2 LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 13, YOU SHOULD BE ABLE TO: Describe the many methods of nonstore retailing. LO3 13- LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 13, YOU SHOULD BE ABLE TO: LO4 Specify the retailing mix actions used to implement a retailing strategy. Explain changes in retailing with the wheel of retailing and the retail life cycle concepts. LO5 Describe the types of firms that perform wholesaling activities and their functions. LO6 13- RETAILERS LOVE IT WHEN THE MAYOR VISITS! 13- THE VALUE OF RETAILING LO1 Retailing Consumer Utilities Offered by Retailing Place Possession The Global Economic Impact of Retailing Form Time CarMax Video 13- FIGURE 13-1 Which retailer best provides which utilities? 13- CLASSIFYING RETAIL OUTLETS LO2 Level of Service Form of Ownership Merchandise Line 13- MAKING RESPONSIBLE DECISIONS GREEN ISN’T JUST A COLOR TO RETAILERS. IT’S A VALUE! LO2 13- CLASSIFYING RETAIL OUTLETS FORM OF OWNERSHIP LO2 Independent Retailer Corporate Chain Wholesaler-Sponsored Voluntary Chains Contractual Systems Retailer-Sponsored Cooperatives 13- CLASSIFYING RETAIL OUTLETS FORM OF OWNERSHIP LO2 Franchising Contractual Systems Business-Format Franchises Product-Distribution Franchises 13- Self-Service CLASSIFYING RETAIL OUTLETS LEVEL OF SERVICE LO2 Limited Service Full-Service 13- FIGURE 13-2 Stores vary in terms of the breadth and depth of their merchandise lines 13- Depth of Product Line CLASSIFYING RETAIL OUTLETS TYPE OF MERCHANDISE LINE LO2 Specialty Outlets Category Killers 13- Breadth of Product Line CLASSIFYING RETAIL OUTLETS TYPE OF MERCHANDISE LINE LO2 General Merchandise Stores Scrambled Merchandising .

• Marketing - Bán hàng
• Lecture Marketing
• Marketing process
• Targeting marketing opportunities
• Satisfying marketing opportunities
• Value of retailing
• Retailing strategy
• Fundamentals of marketing
• Lecture fundamentals of marketing
• Marketing mix
• Marketing task
• Marketing management
• Customer needs
• Capturing customer value
• Integrated marketing plan
• Strategic planning
• Marketing effort
• Marketing environment
• Managing marketing information
• Developing marketing information
• Customer driven marketing strategy
• Marketing channels
• Delivering customer value
• Communicating customer value
• Integrated marketing communications strategy
• Direct marketing
• Dialogue builder
• Companywide strategic planning
• Planning marketing
• Online marketing
• Sustainable marketing