TAILIEUCHUNG - Getting the Story and Telling it Right HIV on TV

We find that advertising induces the editors to moderate the political message they would have otherwise selected, in order to make their newspaper more attractive as a media support for the advertisers. The analysis differs however from the present one by two elements. First, receipts of newpapers’ editors not only include advertising revenues, as for TV-channels, but also revenues resulting from newspapers’ sales to the readers. Second, readers’ ad- vertising aversion is not as significant as the one observed in the TV-viewers’ population, because newspapers’ advertising has a more informational content than TV-advertising, which has mainly a persuasive purpose. Finally, Sonnac (1999) provides an analysis of the consequences of. | and Telling it Right HIV on TV A Handbook for Television Producers and Trainers K. P. Madhu Mia Malan Nanna Engebretsen Moneeza Hashmi Prerna Sharma Shane Etzenhouser UNESCO Series on Journalism Education Getting the Story and Telling it Right HIV on TV A Handbook for Television Trainers and Producers AUTHORS K. P. Madhu Mia Malan Nanna Engebretsen Moneeza Hashmi Prerna Sharma Shane Etzenhouser UNESCO Series on Journalism Education LMdlUnM Fá_a_m C1 1I M ŨnXưirii Published in 2009 by United Nations Educational Scientific and Cultural Organization 7 place de Fontenoy 75352 Paris 07 SP France UNESCO 2009 All rights reserved ISBN 978-983-43747-1-6 The designations employed and the presentation of material throughout this publication do not imply the expression of any opinion whatsoever on the part of UNESCO concerning the legal status of any country territory city or area or of its authorities or concerning the delimitation of its frontiers or boundaries. The authors are responsible for the choice and the presentation of the facts contained in this book and for the opinions expressed therein which are not necessarily those of UNESCO and do not commit the Organization. Edited by Venus Easwaran Jennings Mia Malan and Nanna Engebretsen Layout design and graphics by Karmic Design New Delhi Pawan Chauhan Rajesh Luhera Sanjog .

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