TAILIEUCHUNG - Soap Operas and Fertility: Evidence from Brazil*

On top of the increase in social network use, the poll finds that news is also more prevalent on social networking sites. The share of users who saw news there yesterday nearly doubled from 19% to 36% between 2010 and 2012. The increasing use of these sites for news has not just occurred among young people. In fact, those in their 30s are nearly as likely as those 18 to 24 to say they saw news or news headlines on Facebook or another social networking site yesterday (30% vs. 34%). And about a quarter of adults in their 40s. | Soap Operas and Fertility Evidence from Brazil Eliana La Ferrara Alberto Chong and Suzanne Duryea BReAd Working Paper No. 172 March 2008 Copyright 2008 Eliana La Ferrara Alberto Chong and Suzanne Duryea B R E A D Working Paper Bureau for Research and Economic Analysis of Development Soap Operas and Fertility Evidence from Brazil Eliana La Ferrara Bocconi University and IGIER Alberto Chong Inter-American Development Bank Suzanne Duryea Inter-American Development Bank This version March 2008 Abstract What are the effects of television and of role models portrayed in TV programs on individual behavior We focus on fertility choices in Brazil a country where soap operas novelas portray families that are much smaller than in reality. We exploit differences in the timing of entry into different markets of Rede Globo the network that has an effective monopoly on novelas production in this country. Using Census data for the period 1970-1991 we find that women living in areas covered by the Globo signal have significantly lower fertility. The effect is strongest for women of lower socioeconomic status and for women in the central and late phases of their fertility cycle consistent with stopping behavior. The result is robust to placebo treatments and does not appear to be driven by selection in Globo entry. Finally we provide suggestive evidence that novelas and not just television affected individual choices. First people living in areas covered by the signal were more likely to name their children after novela characters. Second entry of a network that relied on imported shows did not have a significant impact on fertility. Keywords television fertility development JEL Codes O12 J13 We thank Stefano DellaVigna Abigail Barr Francesco Billari Erica Field Hugo Nopo Ben Olken Fabrizio Zilibotti and seminar participants at University of Zurich Oxford University Bocconi University CEPR 2007 Development Economics conference in Stockholm BREAD 2007 workshop in Princeton for .

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