TAILIEUCHUNG - Understanding the Value of the MBA: A Program Type Comparison

A univariate descriptive analysis of the quantitative survey data was undertaken to summarise the results for each question. Data was recoded by combining categories as required to facilitate a subsequent bivariate analysis aimed at identifying patterns within the data. Distributions of the respondents’ demographic variables were cross- tabulated with their attitudinal variables and future orientation variables. The coefficients phi, Cramer’s V and Goodman and Kruskal’s gamma were used to measure associations between variables as appropriate. Responses to the . | GMAC .Graduate .Management .Admission Council Creating Access to Graduate Business Education Understanding the Value of the MBA A Program Type Comparison Grady D. Bruce Introduction Prior research conducted by the Graduate Management Admission Council GMAC of registrants Edgington 2003a identified the stages through which potential MBA students pass from the time they first GMAC Research Reports RR-06-0I February 6 2006 consider pursuing an MBA a category-level decision to the time that they select the school and program in which they pursue the MBA a brand-level decision . These stages are summarized in Figure 1. Figure 1. Stages in MBA Decision-Making Stage 3 Decision to Enroll What can I commit to 3 months on average Stage 2 Decision to Apply 10 months on average What school program attributes are important to me Stage 1 Decision to Pursue Degree 2 years or more 46 Is the degree right for me As illustrated considerable time and effort are expended as potential students proceed through the three stages. Selecting a graduate school to attend is a deliberative process for prospective students Chapman and Niedermayer 2001 . Nicholls describes this in marketing terms as an extended decision process involving complex buying behavior and high levels of involvement that result from expense time and money significant brand differences and infrequent buying Nicholls et al 1995 . The ultimate decision at Stage 3 to enroll in a specific school program suggests that the student has come to the conclusion that the value of an MBA degree from a specific school program is greater than its When students complete their MBA they are in a position to assess its value. 2 This paper reports how respondents to the GMAC Global MBA Graduate Surveys rate the value of the MBA as they approach 1 For a detailed discussion of school selection criteria and the communication sources that influence the formation of a school s brand image see Schoenfeld and Bruce 2005 . 2 Other .

• Quản trị kinh doanh
• institutional ownership
• provides evidence
• Thermoplastic Matrix
• Towpregs
• Wood Plastic
• Curing Monitoring
• Institutional and block holder ownership
• Audit quality of listed manufacturing firms in Nigeria
• Listed manufacturing firms
• Block holder ownership
• Several financial scandal
• Energy companies
• Operating leverage
• Firm value
• Firm performance
• Gas mining companies in Indonesia