TAILIEUCHUNG - Bigger is Better: The Influence of Physical Size on Aesthetic Preference Judgments

The physical and functional properties of the means are conditioning the ways in which the information may be articulated. Therefore, factors such as economy and access to raw materials play an important role in determining the level of cognitive complexity of a society. According to Lave (1988: 1), cognition is distributed, ., “stretched over, not divided among—mind, body, activity, and culturally organized settings (which include other actors).” It involves the components over which it is distributed essentially—whether natural and organic or artefactual, they are constitutive of the cognitive activities for which they have been recruited | Journal of Behavioral Decision Making J. Behav. Dec. Making 15 189-202 2002 Published online in Wiley InterScience 8 February 2002 DOI Bigger is Better The Influence of Physical Size on Aesthetic Preference Judgments DAVID H. SILVERA 1 ROBERTA. JOSEPHS2 and R. BRIAN GIESLER3 1 The University of Tromso Norway 2 The University of Texas at Austin USA 3 Indiana University Schools of Medicine and Nursing Indianapolis IN USA ABSTRACT The hypothesis that the physical size of an object can influence aesthetic preferences was investigated. In a series of four experiments participants were presented with pairs of abstract stimuli and asked to indicate which member of each pair they preferred. A preference for larger stimuli was found on the majority of trials using various types of stimuli stimuli of various sizes and with both adult and 3-year-old participants. This preference pattern was disrupted only when participants had both stimuli that provided a readily accessible alternative source of preference-evoking information and sufficient attentional resources to make their preference judgments. Copyright 2002 John Wiley Sons Ltd. KEy WORDS decision making aesthetic preference physical size preference formation judgment cues Research has demonstrated that people rely on a variety of heuristics on memory and judgment tasks. In performing these tasks people have been shown to rely heavily on information that is computationally simple . Hunt and Agnoli 1991 readily available Tversky and Kahneman 1974 representative Tversky and Kahneman 1974 and attentionally salient . Taylor and Fiske 1978 . Furthermore a substantial body of research suggests that people often use simple judgment rules that rely on readily apparent context information cf. Kahneman Slovic and Tversky 1982 in preference to normative strategies that depend on information that is computationally complex . Pelham Sumarta and Myaskovsky 1994 or difficult to access

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