TAILIEUCHUNG - Federal Trade Commission (“FTC” or “Commission”)

I stood as a man might stand who sees a vision, hardly breath- ing. I made no sound, yet she turned and saw me, sheltered as I was by the dappled trunk of a tall plane-tree. It was as if I had called, and she had answered. I knew she remembered me, and that she did not misunder- stand my presence. There was no anger in her face, only surprise, and a light which was hidden as she dropped her head, and passed on through the gate. I could have sung the song of the stars. She had not forgotten me since the afternoon. The look in my eyes. | Billing Code 6750-01S FEDERAL TRADE COMMISSION 16 CFR Part 312 RIN 3084-AB20 CHILDREN S ONLINE PRIVACY PROTECTION RULE AGENCY Federal Trade Commission FTC or Commission . ACTION Final rule amendments. SUMMARY The Commission amends the Children s Online Privacy Protection Rule COPPA Rule or Rule consistent with the requirements of the Children s Online Privacy Protection Act to clarify the scope of the Rule and strengthen its protections for children s personal information in light of changes in online technology since the Rule went into effect in April 2000. The final amended Rule includes modifications to the definitions of operator personal information and website or online service directed to children. The amended Rule also updates the requirements set forth in the notice parental consent confidentiality and security and safe harbor provisions and adds a new provision addressing data retention and deletion. EFFECTIVE DATE The amended Rule will become effective on July 1 2013. ADDRESSES The complete public record of this proceeding will be available at . Requests for paper copies of this amended Rule and Statement of Basis and Purpose SBP should be sent to Public Reference Branch Federal Trade Commission 600 Pennsylvania Avenue . Room 130 Washington . 20580. FOR FURTHER INFORMATION CONTACT Phyllis H. Marcus or Mamie Kresses Attorneys Division of Advertising Practices Bureau of Consumer Protection Federal Trade -1- Commission 600 Pennsylvania Avenue NW Washington DC 20580 202 326-2854 or 202 326-2070. SUPPLEMENTARY INFORMATION Statement of Basis and Purpose I. Overview and Background A. Overview This document states the basis and purpose for the Commission s decision to adopt certain amendments to the COPPA Rule that were proposed and published for public comment on September 27 2011 2011 NPRM 1 and supplemental amendments that were proposed and published for public comment on August 6 2012 2012 SNPRM .2 After careful review and consideration of

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