TAILIEUCHUNG - McDonald's Corporation 2011 Annual Report Final

The problem of overweight affects more than 1 in 7 youth ages 6 to 17 (Flegal, et al., 2002; Ogden, et al., 2002). A number of factors contribute to this rising rate of childhood overweight; however, scientists and medical professionals agree that poor diet and lack of physical activity play some of the most important roles in children being overweight (Berkey, et al., 2000; Rowlands, et al., 1999). Sub-optimal levels of physical activity and poor . | To Our Valued Shareholders Albert Einstein once remarked that In the middle of difficulty lies opportunity. I believe he was telling us that even in the toughest environments hard work and continuous improvement can pay off. I am proud to say that s what McDonald s continues to do. Our determination and pursuit of excellence drive our success in any operating environment. Jim Skinner Don Thompson Vice Chairman and CEO President and COO As this Annual Report indicates 2011 was another strong year for McDonald s. Global comparable sales increased our ninth consecutive year of same store sales growth. Operating income grew 10 in constant currencies and we continued to extend our market share lead around the world. In addition we returned 6 billion to shareholders through share repurchases and dividends paid and we delivered a 35 total return to investors making us the top performing company in the Dow Jones Industrial Average for 2011. Today McDonald s is serving a record number of guests nearly 68 million people every day. Our menus are more extensive diverse and relevant than any time in our history. We are elevating our brand experience in entirely new ways from digital ordering to delivery to newly reimaged restaurants. And we are strengthening our commitment to both the communities we serve and the larger world around us. In short McDonald s is positively touching more lives and meeting the needs of more people in more ways than we ever have. Our success continues to be truly global with all areas of the world contributing. Some highlights include the . adding more than 350 million customer visits in 2011 Europe continuing to grow and now generating about 40 of our overall revenue and Asia Pacific Middle East and Africa doubling its income contribution to our business over the past six years. Such balanced growth highlights our deepening connection with customers everywhere as well as the underlying strength of our business in today s ever increasing .

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