TAILIEUCHUNG - PORTFOLIO FURNITURE PRODUCT LIGHT PACKAGING FASHION IDENTITY

Similar in manufacture to the miniature furniture kits are off-the-shelf dinosaur kits. These consist an assortment of wooden “bones” that can be put together as though it were a puzzle. (Figure 2) It is satisfying to bring form to a three-dimensional creature by putting together bits of wood. Like the furniture kits, all the parts are planar; they join orthogonally using a paired notching scheme to make a three-dimensional structure. As cute (or terrifying) as these models are, a drawback to both these kits (and other off-the- shelf wood models) is that you are limited to assembling. | Today poetic design is based on a plethora of complex criteria human experience social behaviors global economic and political issues physical and mental interaction form vision and a rigorous understanding and desire for contemporary culture. Manufacturing is based on another collective group of criteria capital investment market share production ease dissemination growth distribution maintenance service performance quality ecological issues and sustainability. The combination of these factors shape our objects inform our forms our physical space visual culture and our contemporary human experience. These quantitative constructs shape business identity brand and value. This is the business of beauty. Every business should be completely concerned with beauty -it is after all a collective human need. I believe that we could be living in an entirely different world - one that is full of real contemporary inspiring objects spaces places worlds spirits and experiences. Design has been the cultural shaper of our world from the start. We have designed systems cities and commodities. We have addressed the world s problems. Now design is not about solving problems but about a rigorous beautification of our built environments. Design is about the betterment of our lives poetically aesthetically experientially seasonally and emotionally. My real desire is to see people live in the modus of our time to participate in the contemporary world and to release themselves from nostalgia antiquated traditions old rituals kitsch and the meaningless. We should be conscious and attune with this world in this moment. If human nature is to live in the past - to change the world is to change human nature. 1 4 1 Furniturewl Bite Me Chair. xO. 20092 Kloud Chair. Nienkamper. 200 3 Swing Chair. Frighetto. 2003EjBaby Bite Stool. xO. 2009

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