TAILIEUCHUNG - Department of Business Administration MKT 355A Marketing Communications

The private sector consists of small businesses and large businesses. And the government often defines small as firms with fewer than 500 employees. 4 Using this definition, one-half of the private sector is populated by small businesses and the other half by large businesses. Or, put another way, in 2006, 60 million people were employed by smalls, and 60 million by large. 5 Small firms’ employment share of the private sector (along with the economy’s average firm size) is a reflection of economies of scale; these are largely affected by the economy as a whole, technology, consumer preferences,. | 1 Department of Business Administration MKT 355A Marketing Communications Fall Trimester 2009 Weekend College SYLLABUS Class Meeting Fridays 6 00-9 30 PM Classroom TBD Please refer to Records and Registration on the Inside Augsburg page http for the latest information on room assignments for your classes. Instructor Dave Schwain Over 25 years marketing and sales management experience with various product categories types of customers distribution systems. Fifteen years of experience at the vice-president or president level. Size of companies ranged from Fortune 100 to new venture start-ups. Also served on board of directors of both for profit and non-profit organizations. Contacting Instructor Feel free to contact me outside of class. You may contact me by phone either at home please call before 10 PM or at Augsburg or by e-mail. I am happy to address class issues as well as serve as a sounding board for career and academic issues. Phone Augsburg 612- 330-1162 H 763-559-4828 Internet schwain @. Fax 612-330-1607. Instructor Office Hours I will be available before and after class during posted office hours my office is 324 Memorial Hall or at mutually convenient times and locations. I want to be accessible and will work with you to accommodate your schedule. Textbook Advertising and Promotion Belch Belch Eighth Edition Case Study UnME Jeans Branding in Web I have created a set of course materials at the Harvard Business Education web site. This is an inexpensive about and easy way to obtain the case although this way of obtaining cases may be new to you. The following will provide you with information about the two steps you will now take to access your course material. To access the Harvard Business Education site follow this link http cb access 4406825 2 If you have not registered with the Harvard Business Education site it will be necessary to do so now. Once you have completed the brief registration .

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