TAILIEUCHUNG - Research " An Empirical Investigation of International Consumer Market Segmentation Decisions "

An Empirical Investigation of International Consumer Market Segmentation Decisions They may also be more effective at exerting voice to manage agent behavior, even without the exit option that school choice policies provide (Hirschman, 1970). Finally, student composition may operate as an employment amenity for teachers and administrators, reducing the salaries that the school must pay and increasing the quality of teachers that can be hired for any fixed salary (Antos and Rosen, 1975). | An Empirical Investigation of International Consumer Market Segmentation Decisions by Stephen H. Craft Bachelor of Arts Birmingham-Southern College 1988 Master of Business Administration The George Washington University 1994 A Dissertation Submitted to the Faculty of The School of Business and Public Management of The George Washington University in Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy Dữected by Salah s. Hassan . Associate Professor of Global Marketing The George Washington University April 30 2001 Washington DC UM I Number 3004029 Copyright 2001 by Craft Stephen Harold All rights reserved. _ _ UMI UMI Microform 3004029 Copyright 2001 by Bell Howell Information and Learning Company. All rights reserved. This microform edition is protected against unauthorized copying under Title 17 United States Code. Bell Howell Information and Learning Company 300 North Zeeb Road . Box 1346 Ann Arbor Ml 48106-1346 . Program REPORT ON FINAL DOCTORAL DISSERTATION EXAMINATION The undersigned Committee has examined Mr. Stephen H. Craft a candidate for the Doctor of Philosophy degree on his dissertation entitled An Empirical Investigation of International Consumer Market Segmentation Decisions. The Committee has found the candidate s work to be acceptable and recommends to the Board of Trustees that he be granted the Doctor of Philosophy degree on August 31 2001. Professor of Marketing Robert F. Dyer Marilyn L. Liebrenz-Himes Associate Professor of Global Marketing Assistant Professor of Strategic Management and Public Policy Assistant Professor of Marketing Member of the Committee on Doctoral Studies presiding Advocate April 30 2001 School of Business and Public Management 710 21ST Street . Washington DC 20052 202 994-6298 Fax 202 .

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