TAILIEUCHUNG - AdMob Mobile Metrics Report

The mobile phone is a highly, targeted device with typically one user. As such, powerfully accurate and relevant communication messages can be delivered where users become instantly engaged with campaigns and content resulting in increased campaign effectiveness. • The environment in which people interact with their mobile phone does not lend itself to detailed information search and delivery. Instead, mobile users seek quick and convenient access to information and services when they are out and about. Space on the mobile phone screen is at a premium, and users have limited input mechanisms, so Mobile Web sites need to be easy to navigate using just the mobile phone keypad. • Today’s mobile phones have. | admob AdMob Mobile Metrics Report AdMob serves ads for more than 6 000 mobile web sites and applications around the world. AdMob stores and analyzes the data from every ad request impression and click and uses this to optimize ad matching in the network. This monthly report offers a snapshot of this data to provide insight into trends in the mobile ecosystem. September 2008 Email metrics@ to sign up for future reports. Find previous reports and other resources at metrics. AdMob Mobile Metrics Report g September 2008 New and Noteworthy This month we celebrate the one year anniversary of AdMob s Monthly Mobile Metrics Report. This month s featured section looks at the growth of AdMob network from September 2007 to September 2008 and compares the Top 20 Handsets in the US and UK over the same time period. The number of monthly ad requests in the AdMob network tripled over the past 12 months from billion in September 2007 to billion in September 2008. This growth is widely distributed with 34 countries sending more than 10 million requests in September 2008 compared to only 16 countries in September 2007. More than 6 000 mobile sites and applications are now in the AdMob network. 4 308 publishers reqested ads in September 2008 more than twice as many as a year ago. In the US 16 of the current Top 20 devices are new from September 2007. These new devices such as the Samsung Instinct and Apple iPhone deliver an improved mobile web browsing experience including larger screen sizes faster network connections and other enhanced capabilities. However the Motorola RAZR and KRZR are still the top two handsets in the United States today. In the UK the Nokia N95 gained share steadily throughout the year and is now the leading handset with share of requests. The SonyEricsson K800i and W810i the number 1 and number 5 handsets respectively in September 2007 both remain in the Top 5 a year later. Worldwide the Apple iPhone is now the number 4 .

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