TAILIEUCHUNG - FROM THE PRINT MEDIA TO THE INTERNET

The world of the print media is big: it includes everything related to books, periodicals and pictures. The world of the Internet is much bigger. It is that tremendous network which is leading to the upheaval of communications and working methods we are hearing so much about. Are these two worlds antagonistic or complementary? What is the influence of one world on the other, and vice versa? How does the world of the print media accept this tremendous means of communication which is the Internet? How does the Internet take into account this centuries-old tool which is the print. | FROM THE PRINT MEDIA TO THE INTERNET MARIE LEBERT How does the world of the print media approach this new means of communication that is the Internet How does the Internet take into account the various parts of the print media A study written in March 1999 and based on many interviews. With many thanks to Laurie Chamberlain who kindly edited this paper. The French version of this paper - De l imprime à Internet - is not a translation but a different text. The original versions are available on the NEF University of Toronto http www. entretiens TABLE 1. Introduction 2. The Internet 3. On-Line Bookstores 4. Publishers on the Web 5. On-Line Press 6. Libraries on the Web 7. Digital Libraries 8. On-Line Catalogs 9. Perspectives 10. Index of Websites 11. Index of Names 1. INTRODUCTION The world of the print media is big it includes everything related to books periodicals and pictures. The world of the Internet is much bigger. It is that tremendous network which is leading to the upheaval of communications and working methods we are hearing so much about. Are these two worlds antagonistic or complementary What is the influence of one world on the other and vice versa How does the world of the print media accept this tremendous means of communication which is the Internet How does the Internet take into account this centuries-old tool which is the print media Do they work together Do they compete What is their common future Will the world of the Internet completely swallow up the world of the print media or to the contrary will the print media domesticate the Internet as an additional means of communication We are not even aware yet of the many interconnections and transformations the Internet is going to bring if the Internet changes the world as much as writing or printing did in the past as we are constantly being told it will. What are the implications for all the professionals of the print media authors booksellers journalists .

• Kỹ thuật lập trình
• print media
• the internet
• media ebook
• media document
• media specific study
• media research
• Advertising Media
• Supplemental Media
• Direct Mail
• Interactive Media
• Electronic Media
• Satellite media
• Print advertising
• Digital interactive media
• Media planning
• Promotional products
• Marketing communications
• Integrated marketing communications
• Integrated marketing program
• Communication process
• Evaluation of print media
• TV commercials
• Digital Media
• Producing Ads
• Electronic Mechanical
• Data Service
• mechanical specifications
• Theoretical frameworks
• Self referential games
• Self referential television
• Self referential film
• Self referential photography
• reporter calls
• core message
• message characteristics
• Vocal exercises
• Being comfortable
• Body Language
• Print Journalists
• Circulation Management
• Database Marketing
• Electronic Delivery
• public reports
• Reader Involvement
• Geographic Selectivity
• Beti Bachao Beti Padhao
• Reading behaviour
• Working women
• Readership behaviour analysis
• Newspaper cuttings