TAILIEUCHUNG - Chapter 14: Producing Ads for Print, Electronic, and Digital Media

roductoin managers perform the classic functions of management: planning, organizing, directing, and controlling. They also have to keep up with changing technology, monitor costs, and meet budgets. The five most common are inadequate planning and preparation, production, prepass and printing, and distribution. There are four important concepts when selecting type: readability, appropriateness, harmony or appearance, and emphasis. A key is copy casting, knowing ow to fit type into a particular space in a layout | chapter Producing Ads for Print Electronic and Digital Media Overview of how ads and commercials are produced for print electronic digital media McGraw-Hill Irwin Contemporary Advertising 11e Copyright 2008 by the McGraw-Hill Companies Inc. All rights reserved. Chapter 1 14-3 4 Objectives Discuss the role of computers Explain the development in print production process for ads and brochures Discuss how print ads are Explain the development prepared for the press process for radio and TV Describe the major types Understand how to of TV commercials save money in radio and TV production Discuss the use of 1 special effects in TV Explain how digital media are .

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